Khaled Soliman – WSI Digital Marketing Consultant

Now-a-days consumers spend numerous hours per week searching and visiting websites on the Internet for many reasons. Some websites have thousands of visitors per day while others have none for weeks. Why is that? You may ask… Are these websites not attractive? Is the information provided not relevant? Is it hard for consumers to find what they want in the shortest time possible? How difficult and complex to navigate the site? There are many reasons that can make or break a website. All of the above... (more...)

Our team at the WSI Home office shared this exceptional video in Miami Beach, Florida during the Excellence & Innovation Conference (E & I). More than 500 consultants from all over the world attended this event. I just thought to share this great video with all my audience. As an Internet / Digital Marketing Consultant, It’s my job to be on the cutting edge of the technology and to share digital marketing visions with my readers. This video will help you understand the transformation... (more...)

In today’s market, businesses seek new and innovative ways for advertising their products and services. Social Media such as Facebook, YouTube, and Twitter are considered to have been instrumental in bridging the gap between traditional advertising and TV advertising. Social Media advertising continues to grow in popularity based on a recent survey revealed by MerchantCircle, the largest online network of local business owners in the U.S. Many entrepreneurs are increasingly attracted to the simple,... (more...)

Email Marketing is a type of drip marketing technique. It is best described as a direct marketing strategy that involves sending out several promotional messages with specific “call to actions” via email over a period of time to the leads within your database. Email is most effective when you segment your database into specific segments and then send a message to your customers that is relevant to their particular interests, demographics etc. The main objective of email marketing is to establish... (more...)

The continual expansion and competitive advantage of any company, regardless of its size or industry, lies solely on two things: Lead generation. Customer retention. Generating new sales and repeat business from existing customers is the lifeline of all companies. Without new leads entering your sales pipeline and existing customers staying engaged with your brand, your company would simply not be able to grow. One of the best ways to generate new leads and nurture existing ones is by implementing... (more...)